Phone Number Enrichment: Using Carrier and Timezone Data to Optimize Marketing Outreach

Phone Enrichment API Integration

// Phone Number Enrichment with Marketing Intelligence
const { phoneEnrichment } = require('phone-check-api');

class MarketingIntelligence {
  constructor(apiKey) {
    this.client = new phoneEnrichment({
      apiKey: apiKey,
      includeMarketing: true,
      includeTimezone: true,
      includeBehavior: true
    });
  }

  async enrichContactList(phoneNumbers) {
    const enrichedContacts = [];

    for (const phone of phoneNumbers) {
      try {
        // Comprehensive phone enrichment
        const enrichment = await this.client.enrich({
          phone: phone,
          includeCarrier: true,
          includeLocation: true,
          includeTimezone: true,
          includeMarketingIntelligence: true
        });

        // Process enrichment data
        const contactProfile = this.buildMarketingProfile(enrichment);
        enrichedContacts.push(contactProfile);

      } catch (error) {
        console.error(`Enrichment failed for ${phone}:`, error);
        // Add basic contact for failed enrichment
        enrichedContacts.push({
          phone: phone,
          enrichmentStatus: 'failed',
          marketingStrategy: 'default'
        });
      }
    }

    return this.segmentContacts(enrichedContacts);
  }

  buildMarketingProfile(enrichment) {
    const { phone, type, carrier, location, timezone, behavior } = enrichment;

    return {
      phone: phone,
      type: type,
      isValid: enrichment.isValid,
      carrier: {
        name: carrier.name,
        reliability: carrier.reliabilityScore,
        networkType: carrier.networkType,
        supportsMMS: carrier.supportsMMS
      },
      location: {
        country: location.country,
        state: location.state,
        city: location.city,
        timezone: timezone.name,
        utcOffset: timezone.utcOffset,
        localTime: timezone.currentTime
      },
      marketing: {
        optimalChannel: this.determineOptimalChannel(type),
        optimalSendTime: this.calculateOptimalSendTime(timezone, behavior),
        engagementScore: behavior.engagementScore,
        businessHours: this.getBusinessHours(location, timezone),
        contentPreferences: this.getContentPreferences(carrier, type),
        regionalCustomization: this.getRegionalCustomization(location)
      },
      campaignStrategy: {
        segment: this.determineSegment(type, carrier, location),
        priority: this.calculatePriority(behavior, carrier),
        frequency: this.recommendFrequency(behavior),
        contentType: this.recommendContentType(carrier, type)
      }
    };
  }

  determineOptimalChannel(phoneType) {
    const channelMap = {
      'mobile': 'sms',
      'landline': 'email',
      'voip': 'email',
      'toll_free': 'sms'
    };

    return channelMap[phoneType] || 'email';
  }

  calculateOptimalSendTime(timezone, behavior) {
    const baseHours = {
      'business': { start: 9, end: 17 },
      'consumer': { start: 18, end: 21 },
      'mixed': { start: 10, end: 16 }
    };

    const userType = behavior.userType || 'mixed';
    const hours = baseHours[userType];

    const localHour = (new Date().getHours() + timezone.utcOffset) % 24;

    if (localHour >= hours.start && localHour <= hours.end) {
      return 'now';
    } else {
      return hours.start;
    }
  }
}

// Usage example
const marketingIntel = new MarketingIntelligence(process.env.PHONE_CHECK_API_KEY);

async function runCampaign() {
  const phoneNumbers = [
    '+12125551234',
    '+14155557890',
    '+18185559876'
  ];

  try {
    const segments = await marketingIntel.enrichContactList(phoneNumbers);

    // Launch segmented campaigns
    for (const [segment, contacts] of Object.entries(segments)) {
      console.log(`Launching ${segment} campaign with ${contacts.length} contacts`);
      await launchCampaign(segment, contacts);
    }

  } catch (error) {
    console.error('Campaign setup failed:', error);
  }
}

runCampaign();